Alice the G00n’s “CYA” is without doubt one of the finest digital pop singles I’ve heard in current reminiscence, and its new accompanying video is an ideal complement to this multidisciplinary artist’s free-ranging creativeness. The one will likely be acquainted to many already due to its #2

placement on Mediabase’s Prime 40 Unbiased Artist chart, however it bears repeating that she’s crafted an entire monitor with the only that checks each lyrical, musical, and vocal field. It’s an evocative and moody piece that strikes at a brisk tempo and crackles with barely withheld vitality. The tantalizing manner it appears set to blow up at any second but by no means fairly will maintain listeners on the sting of their proverbial seats.

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Dynamics are a giant motive for the tune’s success. She enchants us with gentle and shadow as her vital eye obtrusive from the lyrics collides head-on with atmospheric synthesizer contributions. Alice’s voice is the undisputed heart of the tune however inhabits an equally bewitching musical panorama the place suggestiveness exerts as a lot of a maintain as outright musical fireworks.

The video retains you watching to see what comes subsequent. It achieves a scrumptious predictability as most viewers are skilled sufficient with this type of fare that they’ll anticipate the following flip within the story. Watching Alice unfold it, nevertheless, holds specific thrills. It’s small choices that add as much as rather a lot for the clip. An instance is selecting to dispense with purple “blood” in favor of purple. It helps broaden the video’s enchantment for many who is likely to be in any other case turned off by a clip practically awash in gore. It additionally provides an attention-grabbing coloration to footage bursting with fashionable hues of virtually each persuasion.

There’s loads for the attention to devour. There’s sufficient story, as properly, for viewers to sink their tooth into as we watch Alice systematically punch, kick, reduce, and knife her manner by a number of flooring of an nameless company high-rise. The visible results are simple and mirror an outside-the-box mentality; some are drenched in darkish humor, such because the transient shot of meat being chopped into shreds earlier than shifting to a shot of Alice astride a crowd of workplace employees and hacking away with a sword.

Her supporting solid deserves kudos. They make wonderful cannon fodder for Alice the G00n to plow her manner by, and none of them try to seize any extra of the highlight than they need to. Costuming/wardrobe is befitting the clip’s storyline, and it’s apparent that Alice and her collaborators by no means skimp on such affectations. Little or no of the video seems to be filmed on location, it isn’t onerous to think about CGI and different visible results play a vital function within the completed product, however the result’s all the time fashionable and plausible.

Each the tune and video alike are first-class throughout. It’s a shrewd transfer for Alice the G00n to take over the director’s chair for this clip relatively than hiring an outsider for the function because it’s controversial anybody else may have interpreted her imaginative and prescient for the clip in addition to she has. That is an clearly deeply private tune and requires that particular person contact within the music video for it to be the success that each Alice and the songwriting deserve. She ought to pat herself on the again, give herself a spherical of applause, and look to the long run with appreciable anticipation.

Mindy McCall