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Music advertising and marketing company Main Labl, which is a part of the Proper Chord Music Group has at this time introduced FREE music advertising and marketing coaching for each impartial artist.
Introducing Main Labl
Based in 2018 by the Proper Chord Music Group, Main Labl is a digital music advertising and marketing consultancy that helps remodel unsigned artists into impartial artists by enhancing the best way they plan to launch music.
Designed to be a simpler various to conventional music PR, Main Labl’s key level of distinction is its give attention to the advertising and marketing channels artists can management (social media and web sites) slightly than the channels they will’t management (radio, press, and stay).
Since its inception, Main Labl has supplied ‘one-to-one’ digital music advertising and marketing consultancy for a number of unimaginable unsigned and self-released musicians together with Anna Wolf, Blackchords, Officer, Iraina Mancini, Porcelain, Rhona Macfarlane, Seil Lien & The Daydream Membership.
Whereas particular person artist consultancy will stay as a key service, the shift to ‘one-to-many’ on-line coaching options is meant to permit Main Labl to assist help a higher variety of unsigned and self-released musicians.
Meet Your Trainer
Mark Knight is the founding father of Main Labl and the Proper Chord Music Group. For the final 22 years, Mark has supplied strategic advertising and marketing consultancy for manufacturers together with Coca-Cola, Vodafone and Nivea. Mark arrange Main Labl in 2018 with the intention of bringing advertising and marketing greatest practices from the model world to the band world. He has supplied strategic consultancy for indie labels together with Earache Information (Buckcherry, Scarlet Rebels, The Temperance Motion & Travis Meadows), Trashmouth Information (Fats White Household, Maggie The Cat) and a number of impartial artists. His work with The Daydream Membership was recognised with a nomination for Greatest Digital Marketing campaign at The Music Ally Awards (the one unsigned artist to be nominated). The band now have over 100m Spotify Streams as an impartial artist.
“I wished to create a music advertising and marketing consultancy particularly for unsigned artists, that understood their realities and was 100% on their aspect. Far too many artists have a horror story about being ripped off or scammed by firms purporting to be selling their music. Main Labl needs to go above and past to rebuild that belief.” explains Mark
In 2017 Mark created and lead an audacious problem to interrupt an unsigned band in simply 10 weeks with out label or radio help. The undertaking took Mark to the primary stage of the Cannes Lions Competition to current the outcomes. It succeeded! The band (Damaged Witt Rebels) at the moment are signed to Common Music.
Talking about Main Labl’s new on-line coaching course programme Mark Knight explains:
“Because the Pandemic, we have now been spending rising quantities of time working particular person coaching classes and workshops, so the transfer to formalise these classes right into a structured coaching programme seems like a logical subsequent step. Now our coaching is open to all artists no matter their geographic location. The coaching classes are self-managed so artists can choose and select once they full them. Additionally they have the choice to observe again these classes over once more once they want a refresh.”
What are you able to be taught?
There are at present 15 classes and over 130 minutes of content material unfold over the 4 phases of our planning framework. 1) Launch 2) Plan 3) Promote 4) Optimise. The premium plan additionally contains 2x30minute video calls to offer personalised consultancy.
Musicians solely pay as soon as, and all new content material we add is offered to you for FREE. Main Labl coaching is designed to be inexpensive for everybody. Reap the benefits of their particular launch value now.
Launch
- Easy methods to suppose and plan in cycles
- Easy methods to launch and set up your model
- Easy methods to arrange and suppose like a enterprise (coming quickly)
Plan
- Easy methods to set your launch technique
- Easy methods to use buy journey considering
- Easy methods to faucet into moods and moments
- Easy methods to create bonfires and fireworks
- Easy methods to use Canva to design art work
- Easy methods to use Meta / Fb Creator Studio
- Easy methods to begin in NFTs
- Easy methods to arrange a Meta / Fb Enterprise & Advert account
- How bands can be taught from how manufacturers develop (coming quickly)
Promote
- Easy methods to create a Twitter advert
- Easy methods to write higher headlines
- Easy methods to construct retargeting audiences
- Easy methods to keep away from paying for dangerous music PR (coming quickly)
- Easy methods to get on music blogs (coming quickly)
- Understanding the Fb Pixel (coming quickly)
- Easy methods to create YouTube adverts (coming quickly)
Optimise
- Easy methods to audit and optimise on-line efficiency (together with free downloadable worksheet)
Free 45 minute music advertising and marketing webinar
Alongside the paid coaching programme, Main Labl can be providing each musician the prospect to observe a free music advertising and marketing webinar. Within the session, which is designed to enhance the best way musicians plan to launch music Mark offers a 6-week countdown to launch, with a easy guidelines of the issues to do every week. Look ahead to FREE right here
Uncover extra about Main Labl
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