Supply: Ferrara Sweet Co./Now and Later / Ferrara Sweet Co./Now and Later

Now and Later^® Sweet is teaming up with La La Anthony to focus on Black-owned self-care companies for Nationwide Black Enterprise Month.

In keeping with the announcement, the long-lasting hard-to-soft sweet staple is recognizing the companies that assist us unwind with self-care within the Black neighborhood. The brand new ‘Pause Now, Hustle Later’ marketing campaign in partnership with media persona, entrepreneur, and sweet lover La La Anthony, spotlights rising black-owned companies within the self-care house and encourages followers to take a pause NOW, in order that they’ll reset and reenergize for his or her day by day hustle LATER.

To have a good time Nationwide Black Enterprise Month, Now and Later is committing $50,000 in monetary assist to the chosen small companies by means of the ‘Pause Now, Hustle Later’ Grant, awarding every enterprise with $10,000 that may assist gasoline their hustle and help of their continued development.

“As a mother and businesswoman, the hustle is part of my day by day grind. I’m at all times on the go however on the identical time, I’ve to pause and prioritize self-care in order that I can present up as my finest self,” mentioned La La Anthony. “One in all my favourite methods to unwind is to take pleasure in a candy deal with like Now and Later, and now I get to encourage others to take a pause whereas additionally shouting out a few of my favourite go-to Black-owned corporations.”

”Pause Now, Hustle Later’ is the newest approach that Now and Later is staying true to its dedication to have a good time and amplify Black voices by means of its #RecognizetheChew program. By means of this program, the model goals to encourage the subsequent technology of changemakers who Champion, Hustle, Empower, and Win (C.H.E.W.) of their day by day pursuit to make their communities higher.

“Now and Later is devoted to supporting Black leaders and entrepreneurs who’re making a optimistic impression of their communities, which is why we launched the ‘Pause Now, Hustle Later’ Grant throughout Black Enterprise Month,” mentioned Dave Foldes, Director of Advertising and marketing at Now and Later. “In keeping with the Small Enterprise Affiliation, 50 % of small companies fail inside the first 5 years because of [a] lack of monetary sources. In recognition of the hustle of entrepreneurship, we’re proud to assist amplify these small companies, and to companion with an advocate like La La who not solely shares Now and Later’s Brooklyn-born origins but in addition embodies the model’s daring and vibrant spirit.”

In 2021, the #RecognizeTheChew program donated monetary grants to each the Mass Media Arts division at Clark Atlanta College and the Cathy Hughes Colleges of Communications at Howard College.

To study extra in regards to the ‘Pause Now, Hustle Later’ grant recipients, take a glimpse into La La’s self-care routine and find out how she takes benefit of ‘the pause’ to assist gasoline her hustle go to @nowandlatercandy on Instagram.