Shenseea was shocked to be taught that the American music market continues to be caught on old fashioned dancehall, so she tweaked her music to draw listeners.

For probably the most a part of the worldwide music market, 90s and early 2000s dancehall nonetheless reign supreme relating to Jamaican music listeners. Though a few of the new era of artists, like Popcaan, Alkaline, Masicka, and others, have carved out a phase of the worldwide marketplace for themselves, listens nonetheless gravitate to the nostalgic sound of dancehall from that period.

Shenseea has taken a brand new strategy to attach with listeners, significantly in the US, the place golf equipment DJs, and events nonetheless have 90s dancehall in heavy rotation. She blends loads of her new music with a few of the old fashioned sounds in an effort to get listeners present with the brand new sound popping out of Jamaica.

She breaks it down in her new interview on The Store UNINTERRUPTED podcast with Maverick Carter, J.B. Smoove, legendary actor Wooden Harris, and actress Dominique Fishback.

“After I got here to America, it’s like after I go to the golf equipment, persons are nonetheless having fun with the old fashioned Dancehall,” Shenseea mentioned. “The brand new dancehall has not damaged floor right here.”

Shenseea additionally admitted that her attractiveness additionally helped her marketability within the leisure trade within the US after transferring to the States full time round 2019 after signing a label take care of Interscope Information and later hiring Wassim ‘SAL’ Slaiby as her supervisor in 2021.

“There’s loads of [Jamaican] artists, who got here up that you just don’t learn about,” she continues. “I’m simply fortunate to be one among them that has … , a picture and face that I [can] market myself in a sure kind of method the place different individuals get to learn about me.”

“I’ve been doing new faculty Dancehall however ever since I got here right here in America, I mentioned, ‘Wait, how are you guys nonetheless listening to those songs and be like “oh, that is the jam”?’” she explains. “Like we hardly even hearken to that in Jamaica. How are you guys nonetheless caught on such a music? Don’t get me unsuitable, classic [music is] very legendary.”

She added, “So I really feel like, I take it up on myself to be like, ‘Nah, I gotta assist my tradition [to] increase and provide help to guys catch on to what’s taking place down there’. So I attempt to combine each.”

Proving she is staying true to her technique, Shenseea launched her new tune final Friday, “Bought Out,” which was launched on a basic dancehall beat, providing you with that acquainted 90s dancehall sound. The only was produced by her rumored boyfriend, London On Da Observe, with the assistance of Phil The Keys and Dready.

The Jamaican singer additionally stayed true to genuine dancehall tradition within the AKA. Ruppi-directed music video the place she dons a mesh marina with conventional Rastafarian colours, black, inexperienced, crimson, and yellow.

Shenseea is at present readying her forthcoming album, due someday this yr. She mentioned the undertaking will characteristic some new sounds, so followers are trying ahead to that drop.