Sprite has been a central proponent of Hip-Hop music and tradition courting again to the Eighties and that synergy stays true greater than nearly 4 a long time later. As Hip-Hop celebrates its fiftieth anniversary this summer time, Sprite launched a brand new marketing campaign final week that includes notable figures Rakim, Nas, Latto, and GloRilla.

Sprite first joined forces with Hip-Hop again in 1986 with a industrial spot with Kurtis Blow and through the years labored alongside the likes of Grand Puba, A Tribe Known as Quest, Missy Elliott, LL Cool J, and others.

For its summer time marketing campaign, Lengthy Island, N.Y. legend Rakim, Queensbridge lyricist Nas, Georgia’s Latto, and rising Memphis star GloRilla all seem in a brand new spot for the favored mushy drinks model. The industrial runs concurrently with the discharge of a limited-edition taste and the sponsorship of a live performance tour together with merch drops and fan expertise alternatives.

Utilizing an interpolation of The Sugarhill Gang’s traditional “Rapper’s Delight” observe, the quartet runs by way of their bars paying homage to the tradition that pays them with loads of pictures of Sprite featured within the industrial.

A.P. Chaney, Inventive Director for Sprite North America, stated the model’s longstanding hip-hop credentials are unmatched.

“Our resume speaks for itself,” A.P. Chaney, Inventive Director for Sprite North America., stated. “Sprite took an opportunity on hip-hop earlier than it was cool, and has at all times been of the tradition, not just for the tradition. We’ve proven up for each moments massive and small, amplifying the infinite potentialities of the now-omnipresent hip-hop way of life and its profound affect on music, sports activities and trend. So, it’s solely becoming that we pay homage to all hip-hop has been, is and will likely be.”

Properly stated.

Holding with the theme of the marketing campaign, the model remixed its unique taste with the drop of its limited-edition Lymonade Legacy, a blast of strawberry lemonade that also retains that crisp chew of taste. At 7-Eleven, the Lymonade Legacy is an unique fountain drink and frozen drink taste.

Followers of the unique and new followers of Lymonade Legacy will each characteristic new designs coinciding with the delivery of Hip-Hop. QR codes will seem on the beverage choices over the summer time for followers to enter on-line “Drop Retailers” full with giveaways and different content material that showcase a artistic nod from the artists talked about in the summertime marketing campaign.

“Our “Summer season of Drops” focuses on our followers’ ardour factors — music, trend, artwork and leisure — and attracts inspiration from sneakerhead drop tradition,” Aaliyah Shafiq Ely, VP, Glowing Flavors Class, added in a remark. “The varied array of prizes provides one thing for everybody to get enthusiastic about, and our general marketing campaign is the newest instance of Sprite responding to what followers need with each experiences and merchandise.”

A few of these experiences and merchandise embrace meet-and-greet tickets for Drake’s “It’s All A Blur” and lifelong passes to the Rolling Loud festivals. For Drake, this marks the eleventh 12 months since he’s partnered with Sprite, and his tour is his first such outing in 5 years.

To study extra about Sprite’s summer time marketing campaign, click on right here. Maintain scrolling to see the aforementioned advert.

—

Photograph: Sprite