Summer season Smash, the annual musical competition curated by the minds behind Lyrical Lemonade, will likely be rocking Chicagoland this weekend with headlining acts Child Cudi, Future, and Playboi Carti. Tradition Kings, one of many main streetwear since 2008, partnered with Summer season Smash for a festival-ready merch line that may be bought on-line and onsite on the jam.

Lyrical Lemonade Summer season Smash 2023 goes down immediately (June 23) by means of Sunday with the aforementioned headliners and different rising stars similar to Juicy J, Vince Staples, GloRilla, Trippie Redd, Rico Nasty, Lil B, and lots of extra.

Tradition Kings is the official model sponsor of the 2023 Lyrical Lemonade Summer season Smash’s second stage, which is able to host the likes of Ski Masks the Stoop God amongst different notables. The style model may even host a half-sized basketball court docket the place followers can put up photographs for probabilities to win NFS Hydrations baggage together with different prizes.

“We’re excited to work along with Tradition Kings for the 2023 Summer season Smash. Their need to make sure attendees have the very best time on the competition has blown us away and we are able to’t await the plenty to see what we’ve been engaged on collectively,” shared Toni Sudimac, Head of Partnerships at Lyrical Lemonade in a press release.

“We’re excited to group up with Summer season Smash 2023 and convey the Tradition Kings ‘retailtainment’ narrative to life on stage, by means of this unique merch line, and our activation on the bottom. As enormous followers of the competition and Lyrical Lemonade, the synergies have been clear between each manufacturers, so we hope to proceed recreating this expertise for hip-hop followers sooner or later, added Jonathan Yuska, US Model President of Tradition Kings.

To be taught extra about Summer season Smash 2023, click on right here.

To buy the brand new Tradition Kings merch drop, click on right here.

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Photograph: Tradition Kings