T-Ache has partnered with a brand new model. Lipton Iced Tea has launched a brand new summer time marketing campaign with the singer/rapper reimagining “Steal My Sunshine” by rock band Len.

The marketing campaign goals to evoke childhood nostalgia amongst mother and father and to advertise their new frozen treats, Pops of Sunshine, in flavors like Inexperienced Tea Citrus and Peach. 

Within the 16-second business, now airing nationwide, a parched T-Ache is on the entrance garden and asks for a Lipton Iced Tea from his on-screen household and associates. He’s thrown a peach-flavored tea whereas others take pleasure in popsicles, and everybody watches in awe.

“Placing my very own spin on ‘Steal My Sunshine’ was a whole lot of enjoyable as a result of it was THE summer time observe again within the day,” stated T-Ache. “As a busy guardian myself, I understand how particular it’s to be immediately transported again to these less complicated summer time days, and I’m comfortable to group up with Lipton Iced Tea to assist mother and father do this.”

Julie Raheja-Perera, normal supervisor, North America, Pepsi Lipton Partnership, added, “Summer time is primetime for iced tea, and as America’s favourite tea model, Lipton Iced Tea is ushering within the new season by spreading sunshine to oldsters who crave – and deserve – their very own model of a summer time break, regardless of how large or small.”

Perera continued, “With our introduction of T-Ache’s reimagined tackle the traditional summer time hit ‘Steal My Sunshine,’ and our refreshingly cool iced tea pops, we’re paying homage to the carefree youthful summers of our previous and giving our followers extra of what they need – and wish – this season.”

As a part of the marketing campaign, mother and father have the chance to win some unique Pops of Sunshine till June 28. For extra particulars in regards to the competitors, kindly go to liptonpromotion.com.

T-Ache and Wendy collaborated on a brand new model of his 2007 hit “Purchase U a Drank” titled “Purchase U a Frosty.” The jingle is called after the fast-food chain’s well-liked frozen drink.

Past his enterprise endeavors, T-Ache dropped a covers album, On High of the Covers, in February. It options his rendition of classics reminiscent of Sam Cooke’s “A Change Is Gonna Come” and Frank Sinatra’s “That’s Life.”

Of the undertaking, T-Ache stated, “This covers album has been years within the making. I began recording this proper after I gained The Masked Singer. It acquired placed on maintain for a bit however now that I’m impartial, I’m in a position to do no matter I wish to do by way of Nappy Boy Leisure and that is one thing I’ve felt strongly about for a very long time. These songs should not what you’d count on whenever you hear that T-Ache is doing a covers album and that’s what I believe is cool about it.”

Watch T-Ache’s new Lipton Iced Tea business and hear his new model of “Steal My Sunshine” under.